Unpakt had made some headway in improving the moving process by allowing users to get moving quotes online without having to call movers or have them do an onsite inspection. However, the process of creating an inventory on the Unpakt website was confusing, inaccurate, and awkwardly desktop bound.
Conducted over more than a year, this project involved partnering with a product manager, UI designer, content strategist, and a small engineering team located in New York to conduct several research studies, formulate and refine designs, prototype, build, and deliver a native iOS companion app and updated online inventory editor tool.
Launch of improved inventory editor tool with updated interaction model and inventory taxonomy and companion iPhone application with a 4 star Apple App Store rating (as of March 2014).
'Very easy to use! Excellent tool to edit the amount of stuff I'm moving!' - Apple App Store review.